MBA Alumna’s Startup Meets with Michelle Obama’s Approval

Image: Mel E Brown/Shutterstock.com

'Digestible', 'easy', 'fun'- these are not words we would most commonly associate with the learning of business constructs. Harvard Business School (HBS) alumna, Tina Hay, would have been compelled to fire all manner of antonym at the above back in 2002. Enrolled in a finance course at HBS, Hay observed that her banking and consulting peers strolled through coursework while she, a liberal arts graduate, struggled to break the code. Taking her artistic leanings in a new direction, Hay began to sketch and condense theory into simple visual mind maps, illustrations that were small enough to fit on a standard-sized paper napkin, and captivating enough to later draw the attentions of the White House.

In 2014, Hay re-envisioned her napkin illustrations through the launch of multimedia company, Napkin Finance, which publishes colorful graphics explaining the basics of money, including lessons on budgeting, how to get a student loan, and how to save for college/university. Made freely available online, Hay’s lessons are presented in videos, text and, of course, napkins. Michelle Obama, widely recognized as an advocate for adolescent girls’ education and higher education, discovered Hay’s lessons last year when seeking collaborators for her Reach Higher initiative, a project which aims to encourage more young people to actively seek an education beyond high school. For Michelle Obama, these lessons fit the objectives of the cause perfectly. Hay promptly became one of only 20 partners selected to take part in the White House initiative.

With the promotion of financial literacy at the core of her directive, Hay developed a suite of six lessons - entitled ‘Michelle Obama’s Course’ -  the highlight of which included a napkin graphic and text tutorial on applying for the FAFSA, the government’s Free Application for Federal Student Aid (also available to MBA applicants). The substantial rise in student debt in the US over the last decade, has arguably made this joint mission all the more timely and relevant. 

Napkin Finance is the third in a series of startups set up by Tina Hay, who has become something of a serial entrepreneur since the time of her MBA at Harvard. In fact, the degree bridged her work as cofounder and president of her first multimedia company, City Tripping Productions (focused on youth lifestyle and trends) to a continued commitment to entrepreneurial pursuits fuelled by a passion for finance. After a stint as a financial analyst after her MBA, and before Napkin Finance, Hay had also launched CardBlanc, a universal payment card for millennials.